Getting to know the competition...

In keeping my promise to "re-paint" this Blog's purpose in helping our business, I am getting to know the competition.

I have searched websites, I have read contractual terms and rate quotes for other merchant credit card processors. I understand the competition in industry language. What I really want, however, is to get to know the competition through your eyes.

This isn't a marketing ploy. You won't be inundated with emails or phone calls or direct marketing letters telling you that our products are better (even if they are). I just genuinely want to know what it is about your merchant credit card processor, customer loyalty provider or ATM service company that makes them most valuable to you. You can even comment anonymously- in fact, I encourage that approach.

You see, I don't believe that companies get better by picking up someone else's disgruntled customers. Companies get better by admiring what others do well, and looking for ways to take it to the next level.

So tell me, who do you use for Merchant Credit Card Processing, and why? Do you have a customer loyalty program? If so, what makes it work for you? Does your business have an ATM? Tell me how it has helped you.

Today's photo credit goes to the talented Jim Rogash for Getty Images, and this blog entry is dedicated to the incomparable Tedy Bruschi, who always knows his competition. Thanks for the memories, Tedy, best of luck to you, Heidi, and the boys!

Want to talk about football? I do! Reach me here @AmySwipeRite