Swipe-Rite Press Release: Cedar Rapids-Based Company seeks to boost local economy by saving small businesses money

Swipe-Rite is the Premier Merchant Credit Card Processing Solution Provider for the Cedar Rapids, IA; Eastern Iowa and beyond. The company's Vice President of Business Development, Shannon Moore, is new to the Cedar Rapids area, having just moved here from Tulsa, Oklahoma. Shannon partnered his Tulsa-based customer loyalty business "SaveSome" with Cedar-Rapids-based
Swipe-Rite at the end of 2008. Says Shannon, "I grew up in a small town near Burlington, Vermont. There was always a great importance placed on local businesses, a trend that is really only now catching on around the nation. As the child of teachers-turned-entreprenuers, I have always understood how crucial it is for local businesses to have the advantages afforded to national chains...from advertising to buying power, to merchant credit card rates." Having seen much of the 2008 Flood covered on National Television Stations, Shannon was impressed with the perserverance of the people of Cedar Rapids and Eastern Iowa. "When the opportunity to live in Cedar Rapids and create a company that would assist the small businesses in their recovery efforts, I had to jump on it...people rarely get an opportunity to have their job intersect with their passion."

Swipe-Rite is now in full swing, making education their primary focus as they talk to area businesses about how to lower their Merchant Processing Rates. "95% of merchants don't know how to read their monthly processing statements, through no fault of their own. These statements are designed to hide fees. We set ourselves apart by being transparent. We show you our profit margin...if you think it is too high, let us know. We want to develop trust with businesses, not just increase our bottom line," Shannon offers.

Along with this focus on trustworthy business relationships, Swipe-Rite also seeks to offer impeccable customer service. They recently added a live Twitter Feed, giving customers access to all of their employees from Sales Agents to Social Media, to Jerry (@JerrySwipeRite), their comedic Technical Service and Installation Guru, whose Tweets are as funny as they are useful. When you read their Tweets, you might think of Swipe-Rite as Cedar Rapids' real-life version of "Dunder Mifflin." Even Shannon Tweets (@ShanSwipeRite). "To tell you the truth, I didn't know what I was doing at first, but I recently read that Social Media outlets like Twitter are considered 'the new handshake.' If it helps me humanize myself to potential clients, I am all for it. "

So far, Swipe-Rite has taken Cedar Rapids by storm, providing ATM income, Merchant Credit Card Processing savings, and Customer Loyalty options to many area businesses. "Stay tuned to our Blog and Twitter Feeds," Shannon adds "we have exciting things in store for Cedar Rapids Business Owners."